When it comes to children, nothing but the best will do. Looking at the growth of the fashion industry, and the kids fashion brands market in particular, it is apparent that kids wear design has become more diverse.
Designers are taking kids wear to the next level, aided by the fact that today kids are treated as adults, exposed to branded apparel, fashion media, rise in international travel, and enhanced awareness from peers, all contributing to the growing fashion-consciousness among children in a very big way.
It is not uncommon to see kids these days dressed up in expensive outfits and designer labels. Such is the state of our generation that the concept of age-appropriate dressing no longer applies.
Kids fashion tends to be cute, fun and colorful. This market has incredible scope for creativity, but controversy continues to follow in its wake. However, children need the space to decide who they are’, without being overly influenced by luxury fashion brands and what they are worth.